Built for fluidity
At the centre of the rebrand is the logo, a seamless W representing two forms coming together, with space left between the elements to represent remote collaboration. The design is paired with a new colour palette, font, icon and illustration system, a photography suite, audio branding and motion principles.
Elements are able to be arranged in flexible ways that ensure visual variety and the ability to tailor design to the needs of a particular platform while at the same time maintaining a familiar look and feel. The system is not rigid to identikit designs rules, Webex can meet the needs of the brand and be relevant across a variety of audiences, geographies and topics. This fluidity means the system has been used to create bespoke solutions for channels such as the Platform UI, Webex.com, Webex One branding and Webex’s Hybrid Work Experience Centre.
3.7k
System assets created200+
Brand guideline pages48
People involved internationally100%
Remote with the Webex app
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