GE sought us out to find a digital solution to supply their products, which are quite diverse. A simple solution using a search on the first page is the perfect way for the user that accesses the page to find their answer immediately without having to click on several links, the search results will improve as the users search, increasing the performance, using artificial intelligence to integrate the entire database of the site. Visual Design has helped to make the experience simpler by using shapes, colors, consistent layouts that can be used for all types of products and services within the site, a simple and yet durable design solution for many years.
Work: Visual Design
Team: Jonas Kochen, Stacey Wu